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Conversion Rate Calculator

Find out what share of your website visitors actually buy.

Your numbers

Enter your numbers to see what it takes.

Estimates, not guarantees. Change the numbers to match your business.

Your results

Here’s what it takes.

2.5%

Conversion rate

25 orders from 1,000 visitors is a 2.5% conversion rate.

40

Visitors per sale

About 40 visitors for every sale.

Want to adjust your assumptions?Change any number to see how your results move.

Why these numbers matter

Your conversion rate shows how well your page and offer turn interest into sales. It is often easier to improve than traffic.

Tips to improve your results

  1. Use the same time period for visitors and orders.
  2. Lead with what the buyer gets, in their words.
  3. Remove steps between “I want this” and paying.
  4. Test one change at a time so you know what worked.

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Numbers aren’t a plan.

You know how many sales you need. Now build the business that gets them.

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